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Enterprising News & Resources
Service-based business owners benefit not only from staying up-to-date on the latest trends in their industries, but also by thinking resourcefully and gathering inspiration from other fields.
Lauren of Laurelow regularly shares information about art, design, and content writing for business owners. Knowing that creativity is the key to success in any business, she is here to help you tap into your creativity and showcase some of the best creative work from throughout history and around the web.
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Before the Creative Process: Tips for Finding an Exceptional Artist, Designer, or Writer for Your Company
Let’s discuss how to evaluate potential creative professionals long before starting your company’s next art, design, or copywriting project.
Cognitive Biases in Marketing: the Mindsets of Business Owners and Their Customers
Despite their advantages, our unique perspectives and thought patterns can be just as hindering; when they are, they’re known as cognitive biases. Find out how to view them differently.
What Are the Most Convincing Logical Fallacies, and How Can Marketers Avoid Them?
Logical fallacies are heuristics: generalized rules that help people make quick but sometimes faulty decisions. Learn how ethical marketers can rise above them.
Why Is Critical Thinking Important for Marketers and Their Customers?
A broad yet useful term, critical thinking summarizes the ability to engage in reflective and independent thought. It can help anyone!
Comparing, Contrasting, and Discovering
A powerful and sensational tool, contrast is all around us throughout each day and night; it’s in our surroundings and in our thoughts.
How to Plan Proportionally for Sizable Results
In art and design, proportions are used to create visual balance and can make a traditional work of art, digitally-designed ad, or use of language feel harmonious.
