Endless Office Decor Ideas & More: How to Find and Share Your Brand’s Style
Still need to find or rebuild your business’ style? We have the perfect all-around guide for you.
Advising
Top 10 Signs It’s Time to Rebrand Your Business
There is no definitive answer to the question, “When is it time to rebrand your business?” However, we do have some general guidelines to follow.
During and After the Process: Tips for Communicating With a Creative Marketing Professional
When you’re providing first-time and ongoing instructions for a creative professional, here are a few things to keep in mind.
Before the Creative Process: Tips for Finding an Exceptional Artist, Designer, or Writer for Your Company
Let’s discuss how to evaluate potential creative professionals long before starting your company’s next art, design, or copywriting project.
Cognitive Biases in Marketing: the Mindsets of Business Owners and Their Customers
Despite their advantages, our unique perspectives and thought patterns can be just as hindering; when they are, they’re known as cognitive biases. Find out how to view them differently.
What Are the Most Convincing Logical Fallacies, and How Can Marketers Avoid Them?
Logical fallacies are heuristics: generalized rules that help people make quick but sometimes faulty decisions. Learn how ethical marketers can rise above them.
Why Is Critical Thinking Important for Marketers and Their Customers?
A broad yet useful term, critical thinking summarizes the ability to engage in reflective and independent thought. It can help anyone!
Comparing, Contrasting, and Discovering
A powerful and sensational tool, contrast is all around us throughout each day and night; it’s in our surroundings and in our thoughts.
How to Plan Proportionally for Sizable Results
In art and design, proportions are used to create visual balance and can make a traditional work of art, digitally-designed ad, or use of language feel harmonious.
What Are Your Values?
Values are the basic principles we cherish most, often summarized in one or a few words. They provide us with a sense of direction in life and in business, helping us stay on track when we are faced with difficult choices.
