Guest Post: How to Increase Website Conversions Using Images
Knowing visual hints can be very helpful; let’s take a look at some strategies to increase website conversions with images from Ivy Attie.
Category: Consulting
AI for Business: Advantages and Pitfalls of Artificial Intelligence in Creative Marketing
With the rise of AI for business, marketers are now able to create incredibly personalized campaigns tailored to specific audiences.
What Is the Resolution of Your Marketing Goals?
What is image resolution, and what does it have to do with your marketing goals? Learn about rasters and vectors as well as motivators.
Finding the Words to Describe Your Stylish Small Business Decor
What are the most universal styles of interior design? Learn which adjectives best match what you see and look for in small business decor.
Endless Office Decor Ideas & More: How to Find and Share Your Brand’s Style
Still need to find or rebuild your business’ style? We have the perfect all-around guide for you.
Top 10 Signs It’s Time to Rebrand Your Business
There is no definitive answer to the question, “When is it time to rebrand your business?” However, we do have some general guidelines to follow.
During and After the Process: Tips for Communicating With a Creative Marketing Professional
When you’re providing first-time and ongoing instructions for a creative professional, here are a few things to keep in mind.
Before the Creative Process: Tips for Finding an Exceptional Artist, Designer, or Writer for Your Company
Let’s discuss how to evaluate potential creative professionals long before starting your company’s next art, design, or copywriting project.
Cognitive Biases in Marketing: the Mindsets of Business Owners and Their Customers
Despite their advantages, our unique perspectives and thought patterns can be just as hindering; when they are, they’re known as cognitive biases. Find out how to view them differently.
What Are the Most Convincing Logical Fallacies, and How Can Marketers Avoid Them?
Logical fallacies are heuristics: generalized rules that help people make quick but sometimes faulty decisions. Learn how ethical marketers can rise above them.