Your Guide to the Types of Graphic Design Packages for Branding

Two happy businesswomen meeting about graphic design packages for branding

Thinking of branding or rebranding your business? Welcome to visual storytelling, where every line, color, and shape is a brushstroke that paints the identity of your business. But it’s not all visual, either!

Learn more as we ascend to new heights and explore graphic design packages tailored to branding by helping you find a top-tier brand design firm.

Unlocking the Full Spectrum of Branding and Design Services

From color palettes to typography, a brand design firm can weave together a cohesive narrative that resonates with your customers.

In addition, logo designing services are more than a transaction; they are a collaborative journey. We hope you’ll get the opportunity to experience the intricate process of crafting a logo that illustrates the essence of your organization. Brand design firms like Laurelow employ strategic thinking, creativity, and market research.

Graphic Logo Design Services Near You

The importance of a local touch in the digital age can’t be overstated. Explore the benefits of engaging with logo design services near you. For our clients, that’s Sterling Heights and Macomb County of Metro Detroit, Michigan — and from a broader point of view, the midwest or the entire United States. Yes, we travel!

We invite you to look around your own region, wherever it is.

Two happy businesswomen meeting about graphic design packages for branding
Local consultation about graphic design packages for branding

Proximity enhances communication, ensuring your company’s story is understood and translated into an impactful brand. So, ask around your social circles and maybe take a look on the web while filtering by location.

Choosing the Right Creative Partner

Viewing your collaboration with brand specialists as a partnership rather than hired help is a great way to foster mutual respect, creativity, and efficiency, allowing access to external expertise without the full cost of hiring a dedicated team.

Unveiling the Best Logo Designers and Brand Strategists

Your branding journey begins with selecting the right logo design experts. They can bring a wealth of experience and creativity to the table, ensuring your logo becomes the beacon of your brand identity.

These professionals are not just logo designers; they’re visionaries turning concepts into masterpieces with strategies on their side. When word of mouth isn’t enough to find the right one for you, consider the following options.

Branding Companies & Where to Find Them

You can find pre-vetted design companies in your area or around the world by searching through the following:

  • A simple Google search: Type in the name of your city and state, then branding company (or just branding company/companies near me). An added bonus is that the independent agency websites showing up in your results have likely devoted plenty of time to SEO, and if they offer SEO services too, they may be able to give your website a similar boost on Google!
  • Your local Chamber of Commerce’s website: Type in the name of your city and state, then chamber of commerce (or just chamber of commerce near me) and select the first result.
  • Social media: To brand design firms, social media websites such as Facebook, Instagram, and even specialized platforms such as Behance are great ways to increase awareness. They offer ever-changing portfolios with built-in messaging features.
  • Clutch: As one of the biggest creative directories in the world, Clutch is primarily focused on website development. In addition to listing hourly rates, it also contains detailed pricing packages from companies who wish to share them.
  • DesignRush: This is a newer worldwide directory website focusing on graphic design with hourly pricing included by choice.
  • Agency Spotter: Specifically geared towards larger agencies and buyers, this platform is home to verified client reviews as well as reports, research, and data.
  • Sortlist: For service providers generally, Sortlist allows you to browse as well as post your own project to describe your needs.
  • G2: Many people know this website for its comparisons of both large and small software companies but may not be so familiar with its treasure trove of branding agency listings.

Branding Freelancers & Where to Find Them

For those seeking a more personalized touch, logo design freelancers are the artisans of the digital age. They’re likely to go beyond tradition while still infusing passion into every project. Discover the unique advantages of working with logo design freelancers who bring a fresh perspective to branding.

Traditional Freelancing Websites

Here are the options companies turn to most often when they’re looking for affordable, quickly-delivered logos as individually priced projects. Their deliverables can either by outlined by your own team or pre-packaged by your freelancer.

  • Upwork: This is a popular platform for a wide range of freelance services, including graphic design and branding. It also has a special program called Upwork Pro that is only available to freelancers who have applied and been approved for entry.
  • Fiverr: Known for its diverse collection of services starting at $5, Fiverr is a go-to website for affordable logo design and branding services. Similarly to Upwork, it also has a Pro program.
  • PeoplePerHour: This platform allows businesses to find freelancers charging by the hour in various industries.
  • Guru: Guru is a freelance website that aims to attract experts in their fields.
  • Crew.co: Run by the design portfolio platform Dribble, Crew is a curated platform connecting businesses with freelance designers and developers for various projects.
  • Toptal: Toptal connects businesses with the top 3% of freelance designers and developers, ensuring high-quality services. It is more technically-focused than most platforms.

If you decide to choose from a freelancing website, keep these things in mind:

  • Level of expertise: In some cases, hiring a freelancer may not be best for tasks that require specialized knowledge or expertise. Be sure to thoroughly review your candidates’ portfolios and references. Interview them, preferably over a video-calling app such as Zoom, before hiring them to make sure they’re the right fit.
  • Intellectual property: Managing intellectual property rights and ensuring that contributors are fairly compensated for their work without infringing on legal issues can be a challenge for clients without legal teams behind them.
  • Privacy concerns: Depending on the nature of the task, crowdsourcing may involve handling sensitive data. Companies must take measures to protect both contributors and the data itself.
Crowdsourcing & How to Do It

An alternative to individual freelancers is crowdsourcing, where a group of individuals (the “crowd”) competes to deliver their best version of the project you assign. Clients who crowdsource benefit from diverse skills, expertise, and perspectives.

  • 99designs: Specifically focused on design services, where businesses can launch design contests and work with multiple designers.
  • DesignCrowd: Similar to 99designs, DesignCrowd allows businesses to crowdsource design projects, including logos and branding.
  • Designhill: This website is comparable to the previous two; however, it also offers print and digital DIY tools for businesses.

While crowdsourcing offers numerous benefits, it also comes with its fair share of challenges, such as:

  • Quality control: Maintaining consistent quality can be difficult in a crowd of contributors with varying skill levels and backgrounds. Ensuring that the work meets the required standards can be a complex task, and it may require strict review processes.
  • Complex tasks: Breaking down complex tasks into smaller, manageable units for contributors can be a delicate process, especially if you’re coordinating a large number of contributors, often spread across different locations and time zones. Effective communication is crucial to convey project requirements, address questions, and maintain a coherent final delivery.
  • Ethical issues: Organizations must be mindful of these considerations around fair pay and overall treatment of contributors.

Measuring Brand Success

The success of your project is not just a subjective feeling, but an achievement that can be tracked and analyzed by your marketing team through Key Performance Indicators (KPIs). These metrics serve as signposts, guiding businesses to understand the impact and effectiveness of their branding efforts. Here, we explore essential KPIs and real-world examples that illuminate the path to enhancing brand success.

Brand Awareness

  • KPI: Quantify the reach and recognition of your brand. Metrics include social media mentions, website traffic, and survey responses.
  • For example, after implementing a new brand strategy, XYZ Company observed a 30% increase in social media mentions and a 20% rise in website visits within the first quarter.

Customer Loyalty and Retention

  • KPI: Assess customer retention rates, repeat business, and customer lifetime value (CLV).
  • Example: ABC Retail implemented a loyalty program tied to their rebranded image, resulting in a 15% increase in customer retention and a noticeable boost in CLV.

Brand Perception

  • KPI: Gauge public sentiment through surveys, social media sentiment analysis, and online reviews.
  • Example: Through a carefully crafted rebranding campaign, DEF Incorporated witnessed a shift in sentiment from neutral to overwhelmingly positive, as reflected in a 25% increase in positive online reviews.

Market Share and Competitive Positioning

  • KPI: Monitor changes in market share and assess your brand’s position relative to competitors.
  • Example: GHI Tech saw a 10% gain in market share after a strategic rebranding that emphasized innovation, differentiating them from competitors.

Employee Advocacy

  • KPI: Measure employee engagement and their willingness to advocate for the brand.
  • Example: LMN Restaurant initiated an internal brand training program, resulting in a 40% increase in employee advocacy on social media platforms.

Online Engagement and Social Media Metrics

  • KPI: Track likes, shares, comments, and overall engagement across various social media platforms.
  • Example: JKL Hotel’s rebranding campaign generated a 50% increase in social media engagement, indicating heightened interest and connection with the audience.

Sales and Revenue Impact

  • KPI: Correlate branding efforts with sales figures and revenue growth.
  • Example: MNO Services witnessed a 15% boost in sales within the first quarter post-rebranding, showcasing a direct correlation between the new brand image and increased consumer trust.

Web Analytics and Conversion Rates

  • KPI: Analyze website performance, focusing on bounce rates, conversion rates, and time spent on the site.
  • Example: PQR Agency experienced a 25% reduction in bounce rates and a 30% increase in conversion rates after revamping their website to align with their updated brand identity.

Go Ahead — Explore Brand Design Services

Your brand is a one-of-a-kind story waiting to be told. Here is how we tell it. If you’re interested in our Sterling Heights, Michigan branding company, contact us for more information today.

Whether you choose a renowned brand design firm, collaborate with logo designers, or opt for the personalized touch of freelancers, the key is to invest in a visual identity that resonates with the people you serve. Elevate your brand, embrace the power of design, and leave an undeniable memory in the hearts of your customers.

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