Your Business Needs a New Website — a Virtual Space All Its Own. Now What?

Man in need of hiring a web designer

Article Highlights

A well-designed website serves as the virtual storefront for your brand.

Sounds exciting, right?

However, try not to get lost in the frenzy of your site’s launch! There are some crucial steps you may not be aware of in hiring a web designer or agency to realize its full potential.

Don’t be scared of the blank screen; it’s just waiting for your awesome ideas!

If your business is in need of a new website, this guide will walk you through the essential steps to get started, from securing a domain name to finding the right team to bring your vision to life.

1. Find a Domain Name

The first step in establishing your business’s online identity is securing a domain name. This is your unique address on the web, making it essential to choose a name that is not only memorable but also reflects your brand. Consider using your business name or a variation of it that is easy to spell and relevant to your industry.

Where to Buy Professional Domain Names

Numerous hosting companies offer domain registration services, such as GoDaddy, Google Domains, or SiteGround, where you can search for and purchase your desired domain.

2. Increase Ease With Vanity URLs

Vanity URLs are extra web addresses that redirect to specific pages on your website. They can be an effective tool for enhancing brand recognition and making it easier for customers to remember and access your site.

Examples of Vanity URLs for Business

For example, if your business is called ZYX Catering:

  • In addition to the primary domain of zyxcatering.com, you might purchase a descriptive alternative such as elegantlocalcatering.com or detroitmichigancatering.com.
  • You could have vanity URLs like zyxcateringservices.com or zyxcateringblog.com to direct users to specific sections of your website such as zyxcatering.com/services or zyxcatering.com/blog.

Any of these can be set up through your domain registrar or web hosting provider.

3. Recognize that Content is Critical

Engaging and informative content is the backbone of any successful website. A skilled content writer can help create engaging copy that effectively communicates your brand’s message, products, and services. Look for a writer with experience in your industry, and be sure to provide them with a detailed brief outlining your brand voice, target audience, and types of messaging.

Where to Find Copywriters

Depending on your needs and budget, you may want to look at agencies or studios with small to large teams, contract job boards like Indeed or FlexJobs, content platforms such as Contently and ClearVoice, freelance platforms including Upwork or Fiverr, your favorite social media platforms, or simply within your professional network.

You can learn more about the process of hiring creative professionals here.

Where to Store the Website’s Content

WordPress is a popular and user-friendly content management system (CMS) that powers a significant portion of the web. Its versatility and extensive library of themes and plugins make it an excellent choice for businesses of all sizes. Most top hosting companies allow you to install WordPress, too.

4. Design and Develop

While hiring a web designer can take care of the visual aspects of your website, a web developer will handle the technical side of things. That person ensures your site functions smoothly, loads quickly, and is optimized to appear quickly for top terms in search engines like Google and Bing.

More About Why Top Web Design & Development Hires Trust WordPress

Worldwide experts in the web swear by WordPress. Here’s why:

  • Ease of use: WordPress offers a user-friendly design interface, allowing designers — and after handoff, their clients — to bring their creative visions to life effortlessly.
  • Themes and plugins: With an extensive collection, designers can choose from countless themes and plugins, tailoring each website to meet each client’s wants and needs.
  • Responsive design: WordPress prioritizes responsiveness, helping us ensure that websites look great on all devices, from desktops to smartphones.
  • SEO-friendly architecture: built with SEO in mind, plugins allow developers to optimize websites for better search engine visibility.
  • Community support: a vibrant community in its forums and help articles provides a supportive environment, allowing anyone to tap into shared knowledge and experiences.
  • Regular updates and security: WordPress raises our confidence by prioritizing security.
  • Scalability: From small business sites to large e-commerce platforms, the CMS effortlessly scales to meet diverse project needs.

In essence, web designers trust WordPress for its simplicity, flexibility, and continual evolution, making it the go-to choice for creating standout websites.

5. Bring It All Together: Go Live

Ensure you can set aside time for a little assistance with the go-live process. This may involve directing your domains where they need to go yourself, or you may just provide temporary login access to your domain registrar so that can be done for you.

When you go live, your domain needs to propagate across the internet, allowing users worldwide to access your site using its unique web address. Keep in mind that this process may take some time, varying from a few hours to 48 hours. During this period, your website may not be accessible to everyone immediately, but it will be very soon!

Why Taking a Website Live Is Just the Beginning

A website is a dynamic piece of your business that evolves over time. As you receive feedback and analyze performance metrics, embrace the spirit of continuous improvement.

Have your team regularly update content, explore new features, and stay ahead of industry trends to keep your website fresh and engaging.

Building Your Virtual Space with Care

By following these few guidelines, you can create a virtual space that truly represents your business. Invest time and effort into these foundational steps and you’ll be well on your way to helping your customers feel supported online.

Want a quick but thorough summary? Watch the video below!

For all-in-one WordPress website creation, you can explore our own packages and contact us if they sound like a great fit for your business. We look forward to hearing from you!

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